The main difference between local SEO and traditional SEO is the scope and prioritization of work completed. One example of this could be local business profiles. While they are not normally a big deal for national or e-commerce websites. They can be absolutely critical for user acquisition and general organic success for a local business/website.

Some of the primary benefits a local business stands to gain from local SEO are as follows:

• Increased maps rankings

• Direct customer engagement

• Improved foot traffic to physical locations

• Local and national viewership for informational content

• Better industry expertise and renown

• Localized growth in general organic search

• Targeted local user acquisition

• Elevated brand association and recognition

At SmplySrch we like to keep things simple. However, for us “simple” does mean cutting corners or turning a blind eye to local SEO best practices. Instead, it means a challenge to give as much value while saving as much effort as possible. That way any extra effort can be poured into the unknown and unexplainable. All of that said, here is a general outline of our local SEO process performed on every account received.

• Client Intake - We always start off by getting to know you and your business as much as we can.

• Digital Evaluation - Once we know you and your business, we get to work understanding where your site fits digitally in both search and functionality.

• SERP Analysis - Your digital competition helps set to tone for what is needed and what can be expected during your local SEO campaign.

• Site Strategy - After examining your competition we compile what your site needs and what can be added to make it better than everyone else.

• Keyword Research - Keywords are the key to optimization, once we know the pages we need we can identify what key terms need to be reflected on each page.

• External Assets - Local SEO is not just about your own website, it's about where your users are.

• Page Optimization - We work through each page to identify how it can be the best page possible while helping search engines and users.

• External Promotion - Once the site and digital assets are fully optimized we begin making sure you are known as THE expert online.

• Conversion Optimization - After everyone is done we begin to dig into your data, users, and site interactions to increase conversions.

Local SEO creates a focus for a small business that prioritizes local and in-person search optimization. Which is a fancy way of saying local SEO attempts to prioritize getting you in front of local searchers. Which can be done across various search features like Google maps, aggregator lists, and featured snippets. All of which are optimized to show your business as the most prominent and knowledgeable expert for what is being offered. While also helping local searchers achieve their own goals and desired actions through information, detail, and personalized advice.

While this can vary widely from agency to agency and expert to expert. There are some core needs that all local businesses need. As well as uniquely important things depending on the business, its product, and its position in search today.

We feel confident in noting you can begin seeing improvement within 2-3 months. As well as first page rankings with traffic by 6-9 months. With conversions and other ROI measurements and improvements from month 12 and beyond.

Anyone with a localized product, service, innovation, or offer. From the casual side hustle to the entrepreneur on their 3rd business. Local SEO directly benefits anyone and everyone looking for or providing a product or service.

Diverse experience with enterprise, e-commerce, international, and various business types (B2B, SAAS, B2C, D2C, etc.). We also have a diverse mix of experience around industries served with at least one of our experts having first-hand experience at some point with most niches and verticals. We also have decades worth of SEO experience across our team and experts. In general, if it has been done, was a thing, or had success at some point. There is a good chance someone here was strategizing, executing, or troubleshooting it in some way.

SmplySrch’s average cost per customer for SEO is $1,453.23 per month.

That said the more generalized figure is somewhere between $500 a month to $2,000 with our rates and client set capping at $5,000.

Furthermore, we believe the most important thing to consider when evaluating spending is what can be sustained. Meaning there is no benefit for gain to boosting your SEO spend for a short while only to run out of funding. Instead, we advise picking a budget that you feel is sustainable for 2-3 years. In some cases that means $1000 a month while in others, it may mean $200 or less. No judgment, either way, you are building a business and that simply takes time and consistency.